1. Notes on Grammar
ASPECT
SIMPLE - complete, finished, permanent, emphasises amount, neutral, formal
CONTINUOUS – duration, in progress, temporary, changing situation or trend, personal feeling (e.g. surprise, irritation, criticism), informal
PERFECT – an action completed before another time or an action producing a result relevant to a later situation. Shows the relationship between different times.
e.g. I've read the book.
action result
reading knowledge
past present
Each of these aspects adds another layer of meaning to the verb.
Choosing the right tenses depends on many factors not a set of grammatical rules.
For more see: http://seansenglishclassroom.pbworks.com/w/page/11442655/The%20English%20Tense%20System
2. Mind Mapping for:
- note taking
- recycling vocabulary
- presentations and meetings
Business Advantage p.12
Homework:
- Finish your individual competitive analysis mind maps for McDonald's/Apple/Red Bull and bring them with you to class next week.
- Case Study p. 13 - 14 Reading 1 - match the missing headings.
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