GPI Group 17 B1.2

Lesson 5
20th March 11:30am

Class
1. Advertising - Video Introduction
What is the Superbowl? How much does it cost to show  a 30 second T.V. commercial during the Superbowl? Why does it cost so much to advertise during the Superbowl?

Watch the following commercials - what are the products and brands being advertised? Which adverts are the most memorable? The most entertaining? The most effective?

2. Units 5.1 and 5.2 p 48 - 41 Advertising vocabulary, reading and discussion.
3. Introduction to the Second Conditional p. p. 143 G1
4. Error Correction - Reports

Homework
The next lesson is not until 3rd April so it is important that you do some self study over the Easter break. For example you could work on the video below and recyle the advertising vocabulary we learnt today.

Advertising:

Watch the clip from the show Mad Men. What is the product that they are trying to promote? What is the problem with promoting the product? How do they get around the problem? What advertising vocabulary do you notice? What does the series Mad Men, tell us about how advertising changed during the 1960's?